As a coach, consultant or service-based business, your business can be divided into a collection of 4 key systems:
Your Brand + Exposure Systems
How you grow your audience + your list + your brand
Your Lead Pipeline
From follower to qualified lead
Your Sales Systems
From qualified lead to new customer or client
Client Onboarding & Maintenance
From brand new to best client status
All of the activities you perform to grow, manage and sustain your business fall into these 4 sets of systems.
Just like the gears in a machine--or the systems in your body--these systems that run your business are inter-connected.
If one is neglected, broken or mismanaged, the entire system suffers.
You've probably invested a great deal of time, effort and money on growing your knowledge in these areas...
...but how well do those strategies and approaches connect with the other systems in your business?