Marketing

How to Host Monthly Workshops That Attract Leads & Sell Your Offer

How to Host Monthly Workshops That Attract Leads & Sell Your Offer

Ever feel like your business is ready for more visibility—but you’re not sure what to create, how often to show up, or where to send people next?

That’s exactly why live monthly workshops work so well. They don’t require a big launch, constant content creation, or an always-on social media presence. Instead, they create consistent connection—and that’s what builds trust, nurtures leads, and converts your audience over time.

In this post, we’re sharing why monthly workshops are one of the most powerful (yet underused) tools in your business—and how to make running them easy with a repeatable system inside AttractWell.

📌 This post is based on our live Office Hours training. You can watch the full replay below and download the monthly workshop checklist to get started.

New to AttractWell? You can use everything we share in this post with our all-in-one platform—no extra tools needed. Start your free trial here.

Why Monthly Workshops Help You Grow

There’s a reason workshops are used by so many successful businesses: they give people a real-time experience of what it’s like to learn from you, work with you, or benefit from what you offer.

Unlike pre-recorded lead magnets or endless Instagram posts, workshops give your audience:

  • Clear, specific value (not just hype)
  • A reason to show up and engage
  • A deeper understanding of the problem you solve
  • A natural introduction to your paid offer

If you’re building a business that depends on trust—coaching, consulting, education, or services—a monthly live workshop helps you stay top of mind and build real relationships with potential clients or members.

Where Most People Get Stuck

You don’t need a complicated webinar funnel or fancy software to run effective workshops. But many business owners stop themselves because they think:

  • They have to create new content every time
  • They need to write long follow-up sequences
  • They’re not sure how to connect the event to an offer
  • They don’t want to repeat a time-consuming setup each month

The good news? You don’t need to overthink any of this. Whether you teach the same thing every month or introduce something new each time, there’s a simple system you can follow—and it’s already built into your AttractWell account.

Two Workshop Styles You Can Choose From

There are two core formats we recommend. You’ll want to choose one based on your offer, your goals, and how often you want to switch up your message:

  • Recurring Workshop: Same format and topic each month (great for onboarding, Q&A, foundational teaching)
  • Unique Monthly Workshop: A different workshop each month, often tied to a seasonal or launch-related message

Both approaches work—and both are easy to systematize using AttractWell.

Why Planning Quarterly Makes This Easier

If you’ve been struggling with consistency, here’s the shift that changes everything: plan your next three workshops all at once.

Quarterly planning helps you:

  • Stay aligned with your sales goals and promotions
  • Batch your setup so you’re not starting from scratch
  • Keep your audience engaged with relevant, timely topics
  • Build trust with a consistent monthly presence

We recommend choosing three workshop topics that connect naturally to your paid offers. That way, each month moves your leads closer to becoming clients—without needing a big launch or pushy sales tactics.

How to Make the Most of What You Already Have

If you’re already using AttractWell, you can simplify your workshop system even more by reusing your assets:

  • Use a recurring Zoom link so the join URL stays the same
  • Duplicate past landing pages, campaigns, and events
  • Create Saved Replies for reminder and follow-up emails
  • Apply a clear naming convention so your pages, campaigns, and automations stay organized

This way, your monthly marketing doesn’t take monthly effort—it just runs.

Real-World Example: Wellness Coach Running Monthly Workshops

Let’s say you’re a wellness coach offering a group program for stress and energy support. You could run a recurring workshop like:

  • Workshop title: 3 Quick Ways to Improve Your Energy
  • Landing page: Monthly Wellness Workshops
  • Zoom link: Reused each month
  • Confirmation campaign: Single-message to confirm registration
  • Tag: “Monthly Wellness Workshop”
  • Follow-up: Manually scheduled via Saved Replies
  • Paid offer CTA: Invite to group program or book a discovery call

If you prefer variety, you could instead run:

  • January: Boundaries & Energy
  • February: What to Eat When You’re Burned Out
  • March: How to Build a Sustainable Self-Care Routine

Each with its own landing page and short nurture campaign to confirm and follow up.

📄 Download the Workshop Setup Checklist

We created a simple checklist to help you get started with either approach—recurring or unique. It walks you through the pages, campaigns, tags, and events you’ll want to create (and reuse) so you can spend less time setting up and more time delivering value.

Download the Monthly Workshop Checklist

🎥 Watch the Training Replay

Want to see it in action? This week’s Office Hours training walks you through both systems, shows how to connect each part in your AttractWell account, and shares time-saving tips to help you plan and promote your workshops with ease.



🚀 Work Smarter, Not Harder

Monthly workshops don’t need to be stressful, hard to fill, or difficult to maintain. With a few templates, the right tools, and a clear schedule—you can turn workshops into a reliable way to grow your list and convert leads into paying clients.

👉 Start your free trial here to set up your workshop system in one place—no duct-taped platforms or extra tools required.

📅 Join us for Office Hours to get live help, training, and weekly strategies you can apply right away.



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