If you’ve ever hesitated to start an email funnel because you didn’t have a lead magnet ready, this one’s for you.
A free email course is one of the easiest, highest-leverage ways to grow your list—and it might just be the fastest funnel you can create.
In this post, we’ll explore how and why a free email course works, what it looks like inside AttractWell, and how to build one using just three core components. You’ll also get access to a done-for-you funnel example that you can plug into your own system and customize in an afternoon.
New to AttractWell? You can use everything we cover in this post with our all-in-one platform—no extra tools needed. Start your free trial here.
Why a Free Email Course Works
Email courses offer a uniquely effective way to build trust, especially if you sell expertise. Whether you’re a coach, consultant, or course creator, a structured sequence of daily or spaced-out emails gives people a clear sense of what it’s like to learn from you, think with you, or work with you.
Unlike one-off downloads, a short email course creates repeated contact over several days. It helps subscribers get quick wins while showing that you can help them achieve bigger transformations through your paid offer.
You also don’t need to create anything outside your email sequence. No PDF. No video. No extra tech. That’s part of what makes this funnel so fast to implement—and so valuable to leads who want results without a big commitment.
What You Need to Build This Funnel
Every free email course funnel has three core parts:
- A landing page that invites people to join
- An automated campaign that delivers the email course
- A confirmation page that reinforces expectations
Everything beyond this is optional. You can layer in link-triggered automations, offer segmentation, and even sales campaigns—but the funnel works with just those three parts.
What Makes a Great Email Course
A successful email course doesn’t try to do everything. It focuses on delivering a single, well-defined transformation or outcome. Here’s what to keep in mind:
- Short is better. Three to six emails is plenty. Each message should be actionable, approachable, and aligned with your expertise.
- Include a clear outcome. Your subscriber should know what they’ll walk away with—and feel that each step is getting them closer.
- Don’t overteach. You’re not cramming a course into a sequence. Give clarity, offer support, and point to your paid offer as the next step.
In most cases, you’ll want to use the final email in the course to introduce your offer directly. That might be a course, a program, a 1:1 service, or even a group invite. The point is to deliver value—and help them keep moving forward.
Real Example: Natural Hormone Reset
Let’s say you’re a wellness practitioner who supports women in their 40s+ struggling with hormonal imbalance. You create a five-day email course called the “Natural Hormone Reset” to help them understand and begin rebalancing key areas.
The email course teaches:
- The connection between blood sugar and energy crashes
- How chronic stress impacts cortisol and weight retention
- The role of sleep in hormonal repair
- How small habits can create measurable changes
On Day 5, you invite them to continue the process in your 4-week paid program, “Balanced Naturally,” with a link to join or book a consult. You might also trigger a sales sequence for anyone who clicks that link—automatically.
Using AttractWell to Build It All
This entire funnel can be built inside AttractWell in an afternoon. You’ll use:
- Pages: For the opt-in and confirmation page
- Campaigns: For your automated email course
- Tags: To segment subscribers for future follow-up
- Automations: (Optional) to move subscribers into a sales campaign if they engage with specific links
To make this even easier, we’ve created a done-for-you version of this entire funnel—including copy for all 3 components and a full 6-message email sequence. You can access it instantly here:
What to Say in Each Email
If you’re not sure what to write, here’s a basic structure for each email:
- Day 0 (immediately after signup): Welcome + set expectations. Let them know what’s coming, when, and what to do if they don’t see the email.
- Day 1–4: Each email should share a short insight, tip, or story that relates to the course goal. Always end with a gentle CTA (reply, click, or consider next steps).
- Day 5 or 6: Reinforce the outcome, then offer your program. Use a clear call to action (book a call, start the course, join the group).
You can optionally follow up with a reminder or link-triggered sales campaign if they click the final CTA.
Make the Most of Your Funnel
Once your email course is published and ready to go, here’s how to promote it:
- Link to your landing page in your social media bios
- Mention it in your other email sequences or blog posts
- Invite people to it at the end of workshops, podcasts, or webinars
- Feature it on your website homepage or resources page
As leads go through your course, you can track engagement and follow up with context-specific offers based on how they interact with your content.
🎥 Watch the Full Training
In this week’s Office Hours session, we walk you through how to build this funnel inside your AttractWell account—including page setup, tagging, automation, and segmentation tips to keep your list warm and your offers aligned.
🚀 Work Smarter, Not Harder
You don’t need a new lead magnet, webinar, or complicated automation to grow your list. A free email course builds trust, delivers value, and leads naturally to your offer—all using tools you already have inside AttractWell.
👉 Start your free trial here to build and launch your email course today.
📅 Join us for Office Hours to get live walkthroughs, weekly support, and new strategies every Thursday.
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