How to Sell a Low-Cost Offer That Attracts More Clients (Without Undervaluing Your Work)

If you’ve ever asked yourself, “How can I get more people to work with me without giving away everything for free?”—you’re not alone.

Most service providers, coaches, and course creators know that trust is essential to sales. But what many overlook is how powerful a low-cost offer can be in building that trust and moving someone from casual follower to paying client.

This week on Office Hours, we’re showing you how to build a simple, intentional low-ticket offer using AttractWell—so you can grow your list, deliver value, and create momentum in your business.

Why Low-Cost Offers Work

A well-crafted low-cost offer does more than make a few extra dollars—it creates a bridge. It allows someone to experience the value you provide in a bite-sized way that feels safe and actionable. It turns passive observers into engaged participants.

Done right, these offers:

Reduce hesitation by lowering the risk of saying yes
Give your audience a clear, quick win (without the overwhelm)
Segment your list based on buying behavior—not just interest
Create momentum that leads naturally into your higher-ticket programs

New to AttractWell? You can use everything we share in this post with our all-in-one platform—no extra tools needed. Start your free trial here.

What Makes a Good Low-Ticket Offer?

This isn’t about discounting your time or undercutting your premium services. A low-cost offer is a small but complete solution that delivers tangible value on its own—while leading naturally to your next level of support.

It should:

Solve one focused problem
Be easy to consume and implement
Tie into a bigger transformation you offer elsewhere
Be priced in a “no-brainer” range ($19–$97)

Some examples:

A $27 “Meal Planning Made Easy” guide (health coach)
A $47 “Declutter Your Week” training (productivity specialist)
A $19 home style audit worksheet (interior consultant)
A $37 intro module from your paid course (delivered via vault)

Option 1: Deliver with a Campaign + File Download

If your offer is a standalone document (like a PDF, checklist, or worksheet), this is your simplest setup.

You’ll:

Upload the file to your AttractWell File Manager
Create a short campaign to deliver the download by email
Create a one-time payment page or listing in your store
Link to the file inside your campaign’s first message
Connect the campaign and a confirmation page to the point of purchased

Here’s what that campaign might look like:

Day 0: Thank you + file download
Day 2: Tip to use the resource more effectively
Day 4: Story or use case that connects to your next offer
Day 6: CTA to book a call, check out your program, or join a group

You don’t need a full sales funnel to make this work. You just need one page and a short, intentional follow-up.

Option 2: Deliver Inside a Vault

If your low-cost offer includes video content or is meant to feel more like a course or program intro, use a vault.

For example, you might:

Deliver the first module of your group program
Share a video and workbook combo for a specific result
Include multiple pieces of content in one polished space

Your setup:

Create a vault to house your content
Attach a one-time payment page
Create an automation to grant vault access + start a campaign
Use the campaign to onboard, deliver, and upsell

Inside the vault, you can include buttons or resource links that lead to your primary offer, a booking page, or your group program.

Real Example: $27 Energy Reset Toolkit

Let’s say you’re a wellness coach helping high-achieving women recover from burnout. You create a toolkit that includes a short guide, checklist, and journaling prompt.

Here’s what your funnel might include:

One-time payment page for $27
Delivery campaign with:
- Day 0: toolkit link + encouragement
- Day 2: bonus tip to use the checklist daily
- Day 4: story of a client who used the toolkit
- Day 6: invitation to book a free consult

The result? You’ve made a sale, delivered real value, and created a natural next step for the buyer—without needing five tools or a long funnel.

Where to Promote Your Offer

Once your funnel is built, share your offer consistently:

Mention it in your blog posts or newsletters
Add it to your “Work With Me” page
Include it in your onboarding flow for new leads
Share stories about it in your social content

Over time, this kind of offer becomes a powerful tool—not just for sales, but for deepening your connection with new subscribers.

Want Help Setting Yours Up?

This week’s Office Hours training walks you through both delivery options, shows you how to build each one using AttractWell, and gives you a step-by-step checklist you can follow to get your own offer live quickly.

🎥 Watch the training replay below: