Selling your course to an organization takes two pages. The first is where the organization pays for its seats, like any client buying a service. The second is where its people sign up, with a code that covers the seats that were bought, and each of them gets a login of their own. One sale like that can be worth forty enrollments of a course you’ve already built, whether the buyer is an employer, a clinic, a nonprofit or an association.
What holds these sales up is rarely the price. The person who signs for the organization won’t be the one taking the lessons, so they need to know how the organization pays for the whole group and what its people do to get started. Handled by hand, the answer is an invoice you write, a roster somebody types and a link that works for anyone it gets forwarded to. On AttractWell, an all-in-one platform for coaches and course creators, you describe each page you want and it builds the page for you. After an organization pays, you add its code and its seat count yourself, and from there each person signs up, gets a login and gets a welcome email without you doing anything more. If you’d rather watch a sign-up page get built for an organization, jump straight to the video.
You can set this up in your own account this week: start for $1, and bring the organization you have in mind to Office Hours, our live group Q&A every Thursday at 2pm ET.
What One Organization Is Worth to a Course You Already Sell
Take a course you sell for $97. Sold to individuals, forty enrollments means forty separate decisions and however many weeks of marketing it takes to reach them. Sold to a clinic that wants it for forty patients, it’s one conversation and one payment. Offer the clinic a group rate of $60 a seat and that conversation is worth $2,400, from a course that was finished before the call started.
The buyers are ordinary organizations. An employer wants a sleep or stress course for its staff. A physical therapy practice wants a recovery course for its patients, a nonprofit wants a job-readiness course for the people in its programs, and a professional association wants continuing education for its members. Each of them has a budget and a reason. What they’re buying is a program their people can start on their own, with nothing left over for the buyer to manage.
Here’s what each side ends up with. The buyer gets a page to pay on, a message that says what happens next and by when, and then a link and a code to pass along. Their people get a page that tells them what the course is and who arranged it, a short form, and a welcome email that tells them how to log in. You get paid up front, and every person who comes in is tagged with the name of the organization that sent them.
That gives you something plain to say when the buyer asks how it works. For the payment: “You’ll pay on a page made for organizations, by card, for the number of seats you want.” For their people: “I set up your seats once you’ve paid, so within two business days you’ll have a link and a code to send to your people, and each person signs up with their own name and email.” Those two sentences give the buyer what they need to take it to whoever approves the spending.
Sell the Seats the Way You’d Sell Any Service
You’re selling a course, and the sale itself works like a service you provide to a client, so it’s set up like one. The organization buys from a sales page made for organizations, separate from the page individuals buy from. Seats are offered in bundles, each with its own price: ten seats, twenty-five, fifty, or whatever sizes fit the clients you talk to. The form asks for the organization’s name along with the buyer’s name and email, the payment is taken right on the page, and the buyer gets a tag of their own, so you can pull up every organization you’ve sold to.
Say on the page how long setup takes. After an organization pays, you set up its code and its seat count yourself. It’s a short job, and it’s still a job you do by hand. A line like “your sign-up page and code arrive within two business days” gives you room to do it well and tells the buyer what to expect. The message they see after paying can say it again, so the buyer leaves knowing the purchase went through and what comes next.
Some deals need a conversation first, and some need a price of their own. When the buyer has questions, put a discovery call in front of the sale, booked from your calendar. When the course is part of something larger, such as the course plus two workshops and a monthly check-in with their team, make a page for that client with their price on it and share it by link only, so the people who see it are the people you sent it to. Buying straight from the sales page suits an organization that knows what it wants. The call and the private page suit a deal with more in it.
One Code Lets Their People In, and Covers the Seats They Bought
The second page is for the people taking the course, and it reads like a sales page with no price on it. It says what the course is, what they’ll get from it, and that their organization has already arranged their place. The form asks for the code their organization gave them, then their name and email. Without the code, the form can’t be completed. With it, they’re added to the course, and a welcome email tells them how to log in.
The code also does the counting. When you set it up, you enter the number of seats the organization paid for, and the code covers that many sign-ups. Once the last seat is taken, the code stops bringing up the course, and nobody else is added with it. An organization that bought twenty-five seats gets twenty-five logins, however far the link travels.
Someone who tries the code after that can still enter a name and an email, and those are saved to your contacts even though the person isn’t added to the course. You can see that people are still arriving, and that’s a good reason to ask the buyer whether they’d like to add seats. So the limit keeps the agreement you made, and it tells you when an organization has outgrown it.
Set Up the Sign-Up Page to Fit the Client: Shared, Their Own, or No Code at All
There are three ways to set up the sign-up page, and the right one depends on the client. The first is a sign-up page for the course that every organization shares. Each organization gets its own code and its own seat count there, and everyone who signs up is tagged with the organization their code belongs to. It suits a course that’s the same for everyone, sold to clients who don’t need their name on the page. When the next organization buys, you add its code to the page you already have.
The second is a page made for one client, with their name on it and written for their people. Because that page only goes to one organization, the code can be printed right on it, and nobody has to hunt through their inbox for it. It suits a client who wants the course to feel like part of their own program, and it suits any deal where the course comes with other services. You don’t start from a blank page each time, either. The next client’s page is made from the first: it arrives with the same settings, and you change the organization’s name, the code and the seat count.
The third leaves out the code. When an organization pays a flat amount for all of its people and has no need for a seat count, the form asks for a name and an email, tags each person with the organization’s name and adds them to the course. That page goes out by link only, to that organization’s people.
Know Who Came In, and Write to One Group Without the Rest
Because every person is tagged with their organization, your contact list can answer what a buyer asks a month in. Filter to one organization and you have the names and the count of everyone who signed up under it. That’s the report you send back to the buyer: of the forty seats you bought, thirty-one people have signed up so far. Sending it before they ask shows the buyer what their money did, and that’s what they’ll be asked about when the budget comes around again.
The same tag lets you write to one group at a time. You can send a note to one organization’s people about a live session their employer arranged, and nobody else receives it. It works in the other direction as well. These are people who signed up for a course their organization bought, and they never asked to join your mailing list. You can leave every organization’s people out of your regular newsletter and your promotions, so what they hear from you is about the course they’re taking.
Everything in One Place, Built From What You Tell It
Run the same sale across separate tools and it takes an invoicing tool for the payment, a course host for the lessons, an email tool for the welcome message, and a spreadsheet that remembers which people belong to which client. Each tool does its part, and you carry the names from one to the next. In AttractWell the payment, the pages, the course, the emails and the contact list are all in one place, behind one login and on one bill. Someone who signs up with a code is in the course, on the right list and welcomed, and nobody retyped anything.
The pages themselves come from a description. AI Settings is where you tell AttractWell about your business once: who you help, what you sell, what each offer does for the people who buy it, how you talk, and where you want people sent. Add a few paragraphs about the course and about how you sell it to organizations, and everything you build afterward starts from there. Then you describe the page you need in a few sentences, and AttractWell designs the whole page, with the copy, the images and the styling. Our post on getting AI Settings right shows how to fill it in so that everything you build sounds like you.
Real people help you get it live, too. Office Hours is a live group call every Thursday, and you can bring the offer, the pages or the organization you’re about to pitch. Live Help Calls are smaller group calls with our team during the week. If you’d rather hand the setup to someone, our Concierge team builds it for you.
See It Built: An Organization’s Sign-Up Page, Made on a Live Call
The video below comes from a live Office Hours call hosted by Coach Ashley. In the video, Coach Ashley takes a question from a coach who is building a course to sell to nonprofits, describes the page in a few sentences, gets a finished page back, sets the page to By link only, and sets the form to tag each person with the organization’s name and open the course. Along the way she talks through how the organization pays, when a code is worth adding, and how the next organization’s page is made from the first. The page built on the call is the third kind, with no code and no seat count.
Office Hours is a live group Q&A and hands-on help session every Thursday at 2pm ET. Bring your questions and whatever you’re working on. Join us at Office Hours.
Your Next Step, Wherever You Are With This
If you’re still deciding whether this is the place to build it, watch the five-minute demo of Project Studio and read what other coaches say about building here. Project Studio works the way the page builder in this post does, on a larger scale: it makes a whole offer from a description, pages and emails together. If you’d rather talk to people first, join our free Facebook group, or bring the organization you have in mind to Office Hours on a Thursday at 2pm ET. If you want a guided look before you decide, book a live group demo.
If you’re ready, start for $1 for your first month, and build with the 30-Day Launch Guarantee behind you: “If you build your site with Project Studio and it isn’t live in 30 days, we’ll build it with you on a call, and your next month is free.” If you’d rather have both pages set up for you, see the Concierge specials. And if the course itself is the part you still need to finish, read next about building and selling an online course, or about the ways a client can pay you.
