How to Start a Weekly Newsletter and Keep It Going

You want your people to hear from you every week. A tip they can use by Monday, a client question answered, what’s coming up in your programs. A weekly newsletter is how that happens, and the writing is the part only you can do. A newsletter lasts when the signup page keeps its promise, the first email shows up right away, and each week’s issue lands in every subscriber’s inbox without you sorting out who gets it.

A weekly newsletter is also an easy way to grow your list. “Send me your weekly newsletter” is an easy yes on a signup page, and it does something a one-time download can’t: a download gets read the day it lands and rarely again, while a newsletter gets your people into the habit of opening your emails, week after week. What gets in the way of keeping one going is everything around the writing. A signup form lives in one tool, the email list in another, and the schedule in your head. With AttractWell, the signup page, the welcome email (the first email someone gets the moment they join), every issue and the open and click numbers for each issue sit in one account, and Project Studio, AttractWell’s builder, puts the signup together for you from a plain description of your newsletter. Jump straight to the video to see a newsletter signup set up and two ways to send each issue: written the week of, or written ahead.

Want to set yours up as you read? Your first month of AttractWell is $1. And if you want a second set of eyes on your newsletter plan, bring it to Office Hours, our live group help call every Thursday at 2pm ET, where we work through what members bring us.

Most of the people on your list aren’t ready to buy from you this week. Some will be in three months. Some will send you a friend. A newsletter that arrives on the same day every week is how you stay the person they think of when the moment comes. Each issue is a small proof that you show up, and repetition is what builds trust in someone deciding whether to follow you, book a call with you, or buy the thing you sell.

Your issue competes with every other sender in your subscribers’ inboxes, and the senders people expect are the ones they open. Pick a morning, say every Sunday, and when an issue with something useful in it lands then week after week, opening it becomes part of their routine.

Consistency also changes the writing. When you know Sunday is coming, you start noticing material all week: the question a client asked on Tuesday, the thing you explained three times, the small win someone shared. A standing day turns your work into your content, which is the easiest content you’ll ever write because you already lived it.

If you’re stuck on what goes in each issue, borrow a repeatable format: one tip, one story, one thing coming up. There are a few simple ones in our post on three easy email marketing systems to stay consistent, and a format you repeat every week means each issue starts half written.

If you’ve never sent a newsletter, that’s a fine place to start from. Project Studio builds the signup page, the thank-you page and the welcome email together, and you send your first issue on the day you choose. If you started one before and it stalled, the sections below cover the parts that usually stop a newsletter.

A newsletter signup makes a promise: give me your name and email, and you’ll hear from me every week. The moment after someone signs up is where that promise is kept or broken. Three things should happen right away. They land on a thank-you page that tells them to check their email. A welcome email arrives that confirms they’re in, tells them what to expect and when, and invites them to reply with questions. And they’re given a subscriber tag, a label saved with their name and email that every future issue can be sent to.

In AttractWell, you start a newsletter in Project Studio, the builder that creates every piece of an offer together. Its Free Offer Funnel starting point builds the signup page, the welcome campaign (the email that goes out when someone joins), the thank-you page and social posts to promote it, already connected to each other. You describe your newsletter in plain words (what lands in each issue and who it’s for), choose to deliver it as the emails themselves (rather than a download or a page), and name the tag everyone gets when they sign up, such as “Sunday newsletter.” The pieces come linked: the signup page starts the welcome email and sends people on to the thank-you page. The copy is written from your AI Settings, the background about your business, your audience and your voice that AttractWell uses everywhere it writes for you, so the signup page and the welcome sound like you.

Your welcome email is the first issue every subscriber reads, so keep it short and specific. Confirm they’re in, name the day your newsletter arrives and what each issue holds, and invite them to reply with a question. A reply starts a real conversation, and it hands you the questions your next issues can answer.

Set the thank-you page to By link only, a page setting that keeps it out of search results, so only people who signed up land on it. Then promote the signup page anywhere you’d mention your newsletter: your bio, your email signature, the end of a podcast interview, the bottom of a blog post. Because the welcome goes out on signup, everyone who finds that page, tonight or months from now, hears from you right away.

There are two good ways to get each new issue to your subscribers, and the right one depends on how you write. Neither is the advanced version of the other. They fit different writers, and you can switch any time.

If you write each week, use what we’ll call the week-of way: send each issue as its own email. Write this week’s issue from a saved email template, a design you reuse every week, send it to everyone carrying your newsletter’s signup tag, and schedule it for your send day. Everyone who has signed up by the time it goes out receives it, including someone who joins the night before. This is the way Coach Ashley says she’d do it herself, and it suits anyone who writes close to the send day and likes each issue to respond to what happened that week.

If you like to write ahead, use the write-ahead way: keep your issues in the same campaign that sends the welcome email. A campaign is a series of emails sent on a schedule, and you give this one a start date. The welcome still goes out the moment someone joins, and each issue after it is scheduled by how many days it falls after that start date, which puts it on its calendar date. Add the next ones whenever they’re ready: a month of issues on a slow weekend, then nothing to schedule until the next batch. Each issue carries its own send time, so it can land at the hour your readers open their email.

Pick your send day the way your readers live. Sunday morning suits people who plan their week over coffee; Tuesday suits people who read email at their desk. Choose a day, say it in your welcome email and on your signup page, and keep it. A newsletter that says when it arrives, and then arrives, is one people make room for.

Either way, the choice comes down to one question you can answer about yourself in a second: do you write the week of, or ahead? Answer it, set up that way, and every issue goes out on its day without you sorting a list.

One setup to avoid: a newsletter built as a single fixed series of emails that every new subscriber starts from issue one. Someone who joins in November reads your September tips. And if the only way to get a new issue out is to re-add every subscriber to that fixed series, your current subscribers get the old issues all over again.

Both ways answer it. With the week-of way, each issue goes to whoever carries the signup tag on send day, so there’s no series to start over. With the write-ahead way, AttractWell sends the welcome immediately and, in the platform’s own words, “If a contact is added after this date, they will not receive previous messages.” A new subscriber starts with the issue that’s current when they join, and if someone already receiving the campaign is added to it again, AttractWell doesn’t restart it for them or send them doubles.

That means your archive stays an archive. If there’s an older issue you love, link to it from a new one, or turn it into a blog post your newsletter points to. Your subscribers get a newsletter that always feels current, and you never have to manage who has seen what.

Plenty of coaches run a newsletter across several tools: a form builder for the signup, an email tool for the sending, a separate page for the thank-you message, and their own memory for who should get what. Then a subscriber gets added to the wrong list, the welcome email never fires, or moving names from one tool to the next waits for a free afternoon.

Your signup page applies the tag your weekly issue is sent to, all inside AttractWell. There’s nothing to export and nothing to sync. The same account holds your contacts, your newsletter template, the scheduled issues and the numbers on each one, behind one login. When you want to send something to a narrower group (current clients only, everyone except current clients, the members of one program), you filter by their tags and send, the same way you send the newsletter.

It also means the newsletter grows with the rest of your business. A client who books a call or buys a program is already a contact in the same place your newsletter goes out from. Their contact card shows the campaigns they’re receiving and the programs they’ve joined, so you know who you’re writing to.

A weekly newsletter gets better when you can see what your readers respond to. For each issue you send the week-of way, open it from the Sent tab of your messages to see its delivery statistics, the report of how many received it, who opened it and who clicked. If you write ahead, the campaign’s stats show each message side by side, so you can compare one issue against another.

Use those numbers to make one decision a month. Which issue got the most clicks, and what was it about? Write more like it. Read the numbers as your readers telling you what to write next. Over a season, that turns a newsletter you send into a newsletter people wait for.

First comes a newsletter funnel set up in Project Studio. Then, on an AttractWell Office Hours call, a member’s own newsletter gets a welcome campaign and a thank-you page. Next, the member’s weekly issue is addressed to its signup tag with Sunday picked as the send date. Last, the same newsletter gets a campaign start date with issues added ahead, followed by where the open and click numbers live.

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Curious how AttractWell builds for you? Watch the 5-minute Project Studio demo, and read what other coaches say about working in it.

Prefer to talk it through with people? Join coaches building their businesses in the AttractWell Facebook group, or come to Office Hours, Thursdays at 2pm ET, and bring your newsletter idea with you. We’ll help you work out your send day and how you write.

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Small list? Read how to build an email list that turns subscribers into clients next, so more people get your newsletter.