If you coach, consult, or teach, you recommend things all the time. The book that reframed how you work, the microphone that finally made your audio listenable, the scheduler you’d fight someone for, the supplement or the software or the program you bring up with almost every client. People take those recommendations and go buy them, and the company that made the sale keeps every cent. An affiliate page for coaches fixes the part that’s genuinely easy to fix: it gives all of those recommendations one home, with your affiliate links attached, so you earn a share of purchases you were already sending people to make. This is a practical walkthrough of what that page is, what belongs on it, how to build one quickly, and where to share it so the right people actually find it.
That’s what AttractWell Office Hours covered on Thursday. If you’d like to catch one of these live, grab a seat for the next call. And if you want to build your recommendations page inside the same platform that already runs your site, your pages, and your email, you can try AttractWell for a dollar.
What Is an Affiliate Page for Coaches?
An affiliate page is a single page that lists the products, tools, books, and services you recommend, with each one linked through your own affiliate link. An affiliate link is a special tracking link a company gives you when you join its affiliate or referral program, from Amazon’s Associates program to the referral programs most software companies run. When someone clicks your link and buys, the company pays you a commission, at no extra cost to the person buying. A lot of coaches call this their “favorite things” page, after the famous list of recommendations that made the format familiar.
The key word is recommend. This isn’t a page of random products you’ve never touched, posted to chase commissions. It’s the things you already point people to, gathered in one place, so you stop typing the same links into one-off messages and start earning from them instead. You can also feature your own offers on the same page, so a visitor sees both what you sell and what you swear by.
One quick clarification, because the word “affiliate” gets used two ways. This page is about your affiliate links to other companies’ products. It has nothing to do with running an affiliate program for your own business, where other people earn for referring you. That’s a separate topic. Here, you’re the one getting paid for the recommendations you make.
Why the Recommendations You Already Give Away Are Worth Money
When a client asks which tool to use and you answer, you have just done that company’s marketing for them. You vetted the options, you formed an opinion, and you handed over a warm, trusting buyer who is ready to purchase. That is precisely the work affiliate programs exist to pay for. The commission isn’t a handout; it’s a company compensating you for sending good business its way, the same way it would pay an ad network, except you’re far more persuasive than any ad because your audience trusts you.
This matters for coaches specifically, because trust is your whole stock-in-trade. People follow you for your judgment, and a recommendation is judgment applied to a purchase. The reason your “what do you use for that?” answers convert so well is that they don’t feel like selling. They feel like help, because they are. Putting them on a page doesn’t change that; it just means you stop leaving money on the table every time you give the same honest answer.
The amounts add up over time. A few book links, a software referral or two, the gear you recommend for podcasting or filming, and you’ve got a page that sits there working whether or not you’re actively promoting anything. None of it replaces your core income, and it isn’t meant to. It’s found money on recommendations you were making for free anyway.
What to Put on Your Favorite Things Page
Start with what you already recommend most. The fastest way to fill the page is to think back over the last month of conversations, calls, and messages and list every “what do you use for...?” question you answered. Those answers are your inventory, and they’re proven, because people already asked.
From there, group them so the page is easy to scan. Common categories for coaches include software and apps, books, equipment like microphones and cameras and lighting, courses and trainings worth paying for, and physical products you use in your own routine. Under each item, write one or two honest sentences about why you recommend it and who it’s for. That short, specific note is what turns a list of links into a recommendation people act on. “Best mic under a hundred dollars if you’re recording in an echoey room” sells; a bare product name doesn’t.
Two more things belong on the page. First, an honest disclosure that some links are affiliate links and you may earn a commission, which most programs require and which your audience respects anyway. Second, your own offers, where they fit. If you sell a course on the same topic as a book you recommend, the page is a natural place for both to sit side by side.
How Do You Set Up an Affiliate Page Fast?
This is the part that used to take an afternoon and now takes minutes. Inside AttractWell, you can use Build it for me to generate the whole page from a short description, telling it you want a recommendations page with categories for your tools, books, and gear. If you’d rather start from something pre-made, there’s a template you can begin with instead. Either way, you’re looking at a real page in a couple of minutes rather than a blank screen.
It also comes out looking like you, automatically. Because your brand colors and fonts are set once on the Colors & Fonts page in your Website & Blog menu, every page you generate inherits them without you picking a single color. The recommendations page matches the rest of your site the moment it’s created.
From there, the only real work is dropping in your affiliate links. You join the relevant programs, Amazon Associates and the referral programs for the software and products you use, copy the affiliate link each one gives you, and paste it onto the matching item on your page. These are ordinary links, so there’s nothing special to configure; you’re simply pasting the URL the program handed you. Add your one-line notes, double-check the links go where they should, and the page is ready to share. Compare that to building the same thing by hand a few years ago, and the time difference is the whole point.
Where to Share Your Affiliate Page So People Find It
A recommendations page earns nothing if no one lands on it, so the next step is putting it everywhere the question naturally comes up. The highest-value spot for most coaches is the link in their social bio. If you’ve run AttractWell’s Quick Setup, you already have a link-in-bio style page built for you, and your favorite things page can sit right on it, one tap from every profile you have.
Your blog is the next place. When you write a post that mentions a tool or a book, link the relevant item on your recommendations page, or link the page itself at the end as your “here’s everything I use” resource. Inside your courses and membership, the page belongs next to the lessons where a product comes up: if a module tells students to set up a particular app, a link to your page is genuinely useful there, not an interruption.
Then there are the everyday moments. Add it to your site’s menu so it’s always reachable. Keep the link handy for the next time someone messages asking what you use, so your answer is one link instead of a paragraph you retype. The page works because it turns a hundred scattered one-off recommendations into a single address you can send anyone, anytime.
Do You Need to Become an “Affiliate Marketer” to Do This?
No, and this is the hangup that keeps most coaches from ever setting one of these up. The phrase “affiliate marketing” calls up an image of spammy banner ads, sketchy discount codes, and people promoting junk they’ve never touched for a quick payout. That isn’t what this is, and you don’t have to do any of it.
A coach’s recommendations page works on the opposite principle. You only list what you’d recommend for free, which you’re already doing. There’s no traffic-chasing, no daily promotion, no pretending to love something you don’t. You make the same honest recommendations you always have, and now there’s a link attached. Once the page is built, it mostly runs itself. You update it when you find something new or change your mind about something old, and that’s the entire ongoing commitment.
If anything, the page makes you more credible, not less. A thoughtful, well-organized set of recommendations signals that you’ve done the homework and have opinions worth trusting. Done honestly, it reinforces the same authority that made people ask for your recommendations in the first place.
Keeping Your Affiliate Page On-Brand Without a Separate Tool
It’s tempting to reach for a separate link-in-bio service or a standalone site builder for a page like this. The trouble is that every separate tool is another login, another monthly bill, and another place your branding can drift out of sync with the rest of your business. Your recommendations page ends up looking like it belongs to a different company than your website does.
When the page lives in the same platform as everything else, that problem disappears. It uses the brand colors and fonts you’ve already set, it’s reachable from the same menu and the same link-in-bio page, and it’s one more page on the account you already pay for rather than a new subscription. Coaches who consolidate a pile of separate tools onto one platform routinely save real money each month, and the recommendations page is a small, concrete example of why: it’s a feature you’d otherwise pay a separate service for, included in the place you already work.
That’s the practical case for building it where your site already lives. One login, one bill, and one consistent brand beats stitching another service into your stack for the sake of a single page.
Common Mistakes to Avoid With Your Affiliate Page
A few avoidable missteps keep these pages from paying off. The first is listing things you don’t actually use. The moment a recommendation rings false, the whole page loses the trust that makes it work, so keep it to genuine favorites even when a product you’re lukewarm on offers a bigger commission.
The second is building the page and then hiding it. If it isn’t on your link-in-bio page, in your menu, and linked from the posts and lessons where products come up, it can’t earn. Treat sharing as part of the build, not an afterthought. The third is skipping the one-line notes and posting bare links, which leaves you with a directory rather than a page people act on.
The last one is waiting until you’ve joined every possible program and perfected every description. You don’t need forty items to start. Five honest recommendations, live and linked, earn more than a flawless page that’s still in your drafts, and you can always add to it as you go.
Watch the Favorite Things Page Build
The Office Hours session walks through the whole thing start to finish: generating the page, getting it on-brand, organizing your recommendations into clean categories, and dropping your affiliate links in. You can follow along and have your own page roughed out by the time the replay ends, then refine it with your real links afterward.
Use the following prompt to help create your page, or download and edit this txt file to use the "build a page from a file option shown on today's call.
Build my favorite things page. This is the one link I send when someone asks what I use, so write it like I am answering a friend who asked, never like a store. Use my AI Settings for who I am, who this page is for, and how I sound.
Open with a short welcome, two or three sentences: these are the questions I get asked most, and this page is my answer to all of them in one place. Build one section for each question below, using my question wording as the heading. Under each heading, give every product its own spot with three parts: a placeholder for a product image (I will add my own photos after the page is built), the product name linked to its URL, and one or two sentences in my voice about how I use it in my own routine. These are my affiliate links, so use each URL exactly as written.
Close the page with a short line inviting the reader to message me if their question is missing.
"[A question you get asked all the time, in the words people actually use]"
[Product name]
[Paste your affiliate link]
[Product name]
[Paste your affiliate link]
[Product name]
[Paste your affiliate link]
"[Another question you get asked]"
[Product name]
[Paste your affiliate link]
[Product name]
[Paste your affiliate link]
[Product name]
[Paste your affiliate link]
"[Another question you get asked]"
[Product name]
[Paste your affiliate link]
[Product name]
[Paste your affiliate link]
[Product name]
[Paste your affiliate link]Build Your Favorite Things Page This Week
If you’ve been giving away recommendations for years, this is the week to start earning from them. Make your list of the products, tools, and books you point people to most, build the page, join a few affiliate programs, and paste your links in. Even a simple version, live this week, beats the perfect page you never get around to.
If you want to catch a future Office Hours live, you can grab a seat for the next call. It’s an ongoing weekly series, building something different and practical inside the platform each time. And if you want to build your recommendations page, your site, and everything else you run inside one account instead of a stack of separate tools, you can try AttractWell for a dollar.
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